Posts Tagged ‘10 Years’

IDS Experts – Match Your Marketing Materials to Your Theme

October 30th, 2017

You already know you have an amazing office; now you need to make sure the world knows it. Marketing your practice is a key component to office promotion and having a marketing strategy is very important. Many of our clients need a bit of guidance when it comes to marketing, so here is a quick vocabulary lesson on Marketing 101.

 

LOGO
Your logo is a graphic mark, emblem, or symbol that you use to aid and promote instant public recognition. It is a simple, but eye-catching image that represents your practice. This page features logo examples for three different IDS themes.

IDENTITY
Your identity consists of the materials you use to market your company. These include your logo, mascots, business cards, email signatures, websites, social media, ads, employee uniforms, office theming, and radio jingle to name a few.

BRAND
Your brand is what people think and feel when they hear about your office – an emotional and psychological relationship between a company and consumers. Your brand is what helps dictate what your identity should look like, and what people should feel when they see marketing materials you have made.

 

Theming by IDS is more than an adventure for your patients; it is an invaluable marketing tool for your business. Your theme becomes part of your brand, which in turn influences your identity. From a giant exterior Landmark down to a logo on a business card, your marketing strategy helps get your practice in front of your patients.

LOGO
Start with your logo; the most important part of your identity. At IDS, our most popular option for logo design is to match your logo to your theme… literally! I like to use a prominent character from an office theme and turn it into a logo. A good identity is about consistency. A themed logo creates an instant connection between your printed identity and your physical office. It also helps differentiate your office from the competition by showcasing what makes your practice special.

Businesses that target children have two audiences to cater to when choosing a logo: the adults who make the purchase and the children who want the product or service. A successful logo design connects with both. Use a fun character with bright colors to appeal to children while using clear legible text aimed at the parents.

If you are an established practice with an existing logo that your patients recognize, you don’t want to lose that recognition. In order to update the look and bring consistency to your identity, you can consider adding theming or characters to your existing logo. Dr. Martin added his three new mascots to his existing “M” logo. He maintained his established recognition but gained a new identity as a fun practice for parents wanting an enjoyable dental office for their children.

IDENTITY
Now to look at the rest of your identity. When I create a marketing package for a dental client I like to include a logo design, business cards, referral pad, letterhead and an optional envelope. This is a great starter pack for creating your ‘look,’ which will help when you expand into flyers, magazine ads, and signs. Be consistent with your designs; use the same style of fonts, the same colors, and include your logo on everything. By keeping your graphics consistent your practice becomes more memorable and more likely to be at the front of potential clients’ minds.

 


An identity created by IDS for Smiling Seal featuring a logo design, referral pad, business cards, and letterhead.

 

BRAND
Once you have a consistent identity, your brand will begin to take shape. A quick search of reviews for our existing customers’ offices brings up the same words and phrases: “friendly”, “fun”, “exciting”. Theming gives people a reason to think and talk about you in a positive way. Office theming is the perfect way to boost your brand and get your patients talking.

You should also express your brand across all communication mediums. Print, web, and social media are integral tools for marketing your practice. Is your office all about fun? Post photos on your social media of your patients and staff posing with your props, wearing costumes, and participating in contests. Is your office focused on education? Include a themed education station in your office and hold workshops with at-risk children. Your brand and identity will shape the way you interact with the public.

The possibilities are endless. At IDS we give you the stepping-stones for creating a strong brand we know your patients will love.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.Victoria

Head of Marketing and Design
Bachelor of Applied Arts
Joined IDS in 2010
 

Celebrating 10 Years of Imagination Dental Solutions

October 2nd, 2017

In 2017 Imagination Dental Solutions is celebrating 10 years of serving the dental community and changing the lives of children and dentists alike with our magical themed offices. October marks the month when IDS moved from a fun idea into a reality.

Company President, David Nolan, an artist and entrepreneur, began his business career as a promotional window painter. He moved into the realm of 3D by making temporary props for photo studios.

SYC founders Yet Ngo and Dave Nolan in the early days.

Seeing the potential in this new endeavor, Dave expanded and began making more permanent displays for movie theaters and storefronts. He created the IDS parent company Studio Y Creations (SYC) in 1993 and brought on a business partner, Andrew Hulbert, in 1998.

In 2004 SYC was contacted by a dentist named Dr. Tonya looking for some unique office decor. With our experience creating props for theme parks, she knew we would create the fun environment she was hoping for. Little did Dave and Andrew know, this request would alter the future of the company forever.

The demand was there and we could supply it. After learning about the unique needs and daily life of a dentist, we saw the obstacles faced with patient comfort and retention and our chance to overcome it. We wanted to tailor our 3D creations to fit into the dental world. In 2007 Imagination Dental Solutions became official. A theming company just for dentists!

We think Dave put it best,

“We have achieved this milestone through the hard work and dedication of the members of the IDS Team to constantly improve our workflow and explore new ideas. Our culture of customer service that exists throughout the entire organization has made us well known and keeps customers coming back. Along with a decade in business, we are also celebrating the completion of over 250 dental projects.

We have been honored to have become a part of the dental community and have had the pleasure of working with and meeting many people all over the USA, Canada, and now the world as we expand into the UK and Saudi Arabia. We look forward to continuing to build on these strong relationships.

In the future, we will be expanding into new technologies and new experiences to help bring in young clients and make them primed for a fun and successful dental visit.”

IDS hopes that our clients will join us by celebrating their own IDS theming install anniversaries in their own offices!
 

IDS Experts – Murals, The Finishing Touch for Your 3D Theming

September 1st, 2017

All of our wall murals are hand illustrated by our in-house creative team who are experts at creating digital art. Unlike traditionally painted murals, our digital murals are drawn directly on special computer monitors. The digital backgrounds and characters we create can be resized and moved around to fit your space. We can even change colors with a couple clicks of a button!

I especially love creating the 2D to 3D murals. We work with our sculptors to create unique 3D characters that appear to be bursting from their 2D mural counterparts and are specially designed for small spaces such as treatment rooms or hallways. By merging a 3D character with a 2D mural we can create an amazing optical illusion!

Our digital murals are printed on vinyl sheets and are easy to install, cutting down on the time it takes to transform your office while keeping the style consistent. Digital murals enrich more than just the walls in your office; we can apply graphics to many surfaces. Door and window decals help to enhance smaller spaces, while murals added to benches and cupboards help tie your whole office together. Floor murals add theming without losing valuable space in your office. Even custom video game bezels get the IDS treatment.

Part of my job is working closely with printers to find the highest quality and longest-lasting materials for all these different surfaces. Unlike paint that might flake and fade with time, we use vivid inks, high-quality durable vinyl, and a UV resistant laminate that protects from fading and creates a surface that is easy to clean.

Whatever the size of your space, wall murals match your theme, work around existing features, and bring your office to life!

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Chris
Head Muralist
Bachelor of Design Degree
Joined IDS in 2012
 

IDS Experts – Dental Education Stations Engage Patients While They Wait

May 30th, 2017

As an expert at designing displays for museums and engaging children in educational activities, I know how to attract people to focal points, create a safe and interactive environment, and make education a fun activity.

Educating the public is a skill. Whether it’s for museum visitors or dental and medical patients, the same rules apply.

Here are the questions I ask myself during every project we create here at IDS:

  • Will the target audience be engaged and find it appealing?
  • Is the content clear and are the learning outcomes relevant to what you want to express?
  • Is it durable, safe, and robust enough to handle children?
  • If there are moving parts or any electronics, is there a plan for ongoing maintenance?

Part of the education we provide is through interactive displays and education stations. These are a great way to engage both children and adults and can be a fun way to draw people in for a more appealing and memorable dental experience.

Our latest tool for helping dentists educate patients is the Education Station. Whether it’s a feature in your waiting room, or a dedicated educational room filled with different stations that teach various aspects of dental care, there is a lot we can teach young patients about their teeth.

These stations include great educational tools like:

  • A giant model of a mouth so children can learn how to brush and floss their teeth.
  • An interactive station lets them touch and smell giant teeth with stinky cavities.
  • Microscopes that reveal real plaque up close while an illustrated graphic explains why plaque is bad.
  • A custom quiz app tests their dental knowledge.

Using touch, smell, informative visuals, hands-on tutorials, and electronic games, Education Stations are engaging for different ages and will be appealing to different learning styles. Patients are given a new level of education that they might not receive at home.
 

Designing interactives that are strong enough for kids.

I often need to ask questions such as “what is the best case to protect this tablet’s screen from damage?” and “what size of screws are needed to keep this item secure?”. I ensure that the interactives we add to office environments are durable enough for everyday wear and tear from children while still delivering the fun or educational message you want to convey.

As a company, we focus on details that may seem insignificant to some, but to us, they are extremely important and can transform an office from typical to extraordinary.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

April
Pre-Production Manager
Exhibit Design Diploma
Joined IDS in 2011
 

IDS Experts – The Importance of a Website for Promoting Your Dental Practice

March 30th, 2017

The yellow pages are a thing of the past. Having a website is an important, if not the most important, part of your marketing plan. Today, the majority of your potential clients are using the internet to find the services and products that they need. When someone is looking for a dentist, they are most likely to search online and pick from the results they find their.

Businesses that have a website are often judged to be more professional or legitimate than those that don’t. Moreover, a website is an additional opportunity to market your services to a wide audience and provide answers to questions and information about your practice.

For many, the cost of hiring a web professional has been noted as an obstacle to having a website. An online presence is becoming increasingly important for reaching your patients. The expense is quite small compared to the potential amount of lost business, so remember to make room in your marketing budget.

However, worse than not having a website is having a bad website. According to a study in 2015 by Adobe, 38% of people stop engaging with content if it is unattractive and 39% will stop engaging if your content takes too long to load. These are just two reasons why it is important to ensure that your website not only exists, but is also attractive and provides a positive user experience.

As IDS does not offer websites services for our clients, we encourage you to talk to our friends over at Smile Savvy for all your questions and concerns about building an effective website.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Laura
Web Developer
Joined IDS in 2009
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