Posts Tagged ‘awards’

Marketing Tips – 5 Easy Ways to Use an Award to Market Your Dental Office

March 31st, 2018

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself. Magazines, newspapers, and websites love to run “Best of…” contests and issues. You can even check out mom blogs and parent groups for more award opportunities. Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”. Here are some simple ways you can use an award to market your business.

 

1. Get it in the news.

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

 

2. Announce it!

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering to make it more personal.

 

3. Put it on your website.

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials.

 

4. Display your awards.

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

 

5. Add it to your marketing materials.

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

 

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!

 


IDS is proud to accept the Alberta Business Awards – Marketing Award of Distinction.

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin

 

IDS in the Community – In-Definite Arts – Supporting Artists with Special Needs

January 29th, 2014

IDS is a company that is proud to be part of our local community as well as a company that shows support for local art and artists. In 2012 we were introduced to an organization called the In-Definite Arts Society.

In-Definite Arts is a nonprofit visual arts center where artists with developmental disabilities come together to create, exhibit and sell artwork. Since its beginnings in 1975, In-Definite Arts has continually been a leader and innovator in Calgary’s art and disability sectors, playing a significant role in supporting artists with disabilities, promoting their artwork and advocating for inclusion within contemporary art practice.

An example of the work being done by the artists at IDAS. From: https://www.facebook.com/InDefiniteArts 

Here at Imagination Dental Solutions we were truly inspired by this wonderful organization and asked how we could be a part of the great work they are doing. In-Definite Arts Society was excited by this opportunity and asked if we could help them create a new website so that they could reach more people and present their artists’ work in the best possible way online. Although IDS is a company well known for our high quality and creative sculptures, we are also recognized for creating excellent marketing materials for our customers. Thanks to the talented IDS marketing team, In-Definite Arts now has a wonderful website to show off.

You can view their site at www.indefinitearts.com

After this successful partnership, David Nolan, president of IDS, was asked to join the In-Definite Arts Society board of directors. Many new projects are now on the go to support the IDAS, including a new 3D parade float, which will later double as building signage, to help promote their name throughout the city.

Currently, IDS is combining talents with In-Definite Arts Society to create 3D awards for Calgary’s Award for Accessibility. This award recognizes businesses and facilities in Calgary that have significantly exceeded the requirements for accessibility by persons with disabilities. This includes an award for transportation, building access design, and advocacy in the community. IDS drew the initial concept sketches, created the bases and faux bronze hands, while artists at the In-Definite Arts Society created the unique centerpieces. The final pieces are a special award sure to be cherished by those who receive them.

Process PhotosFor our part of the awards, hands were molded from the hands of a volunteer, cast in plastic, and painted in a faux bronze finish.

 

“As a proud parent of a child with disabilities I couldn’t be more excited in joining the IDAS family. 2014 will be an exciting year for indefinite arts when they unveil their new parade float built by IDS parent company Studio Y Creations. We look forward to a long and exciting future with IDAS. We hope we can bring this amazing organization more exposure and in doing so help the wonderful artists and IDAS.”

– IDS President David Nolan

 

Congratulations to the winners of Calgary’s Award for Accessibility – Winners posing with Mayor Naheed Nenshi.