Posts Tagged ‘IDS Experts’

Marketing Tips – How to Get Online Reviews (and Respond to Negative Ones)

October 15th, 2018

Reviews matter for small business, especially if you cater to the public. Online reviews bring the benefit of social proof, something we have talked about before. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. 91 percent of people regularly or occasionally read online reviews. 84 percent of people trust online reviews as much as the recommendation of a friend.

So we all know reviews are important, but how do you get them? Here are a few tips and tricks you can use to get ahead of the competition.
 

Claim Your Online Profiles

If you want to have control over your reviews, be sure to claim your online profiles. This means either setting up a profile or claiming the default listing created by review sites. Make sure you have a presence on Google, Facebook, Yelp, and any industry-specific sites where your business can get reviewed.

If you must begin small, begin with taking control of your Google Business Page. Google reviews are the most important type of review for a dentist. Unless being referred, the first place a parent is going to go to find a pediatric dentist or doctor is Google to search for dentists in their neighborhood. If there are a number of options in an area, they will begin looking at reviews. For a small business competing against similar establishments in the same area, Google reviews can often be an important tiebreaker.
 

Make it Easy for Your Customers to Review You

Add links to your review pages on your website. Include links with your email correspondence and any e-newsletters. Make it easy by making it accessible.
 

Offer Incentives

Now that you are ready to receive and respond to reviews, how do you get them? Begin by offering incentives. This is helpful especially when you are a new business and do not have a lot of reviews. Offer a $5 gift card to a local coffee shop if they leave a review. Or create a contest where every good review is an entry into a prize draw – make sure you announce the winner on a social media to create excitement.

 
Ask the Right People

When looking for reviews, ask the right people. If you have a referral program set up and are able to track referrers you have a great resource at your disposal. If someone refers someone to your office they are obviously happy with your services. Send them a thank you for the referral, a referral gift, and of course, a link to leave a review.

Once you encourage your customers to leave reviews, make sure their efforts are rewarded with a reply from your business. Reply to every good review with a thank you. And be ready to reply to every negative review as well.

 
Earn Your Reviews

If you want good reviews, then you’ll have to earn them. Have great services, a friendly staff, and an amazing themed office that makes their kids calm and happy! Our clients often have excellent reviews talking about the fun environment created by adding games and themed decor.

“The kids loved playing on the iPads on the wall and in the hot air balloon while we waited. Great experience!”
 
“We also love the play area-lots of things to do while the kids are waiting.”
 
“Super clean and decorated beautifully – it made the kids more excited to be there. Would recommend without hesitation.”
 
“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”

If your clients genuinely like your business, you’ll get the reviews you want.
 

What Happens When You Get a Bad Review?

The majority of review sites will not allow you to delete a bad review, so be prepared to deal with them and use them to your benefit. Handling a bad review in a professional manner can actually be just as helpful as a good review as it can show how you handle negative situations.

Also, consumers trust a 4.5 star review more than 5 stars as they feel an imperfect score to be more truthful and reflective of the business. 5 stars are just too good to be true.

But back to how to handle those reviews. Here’s a quick rundown of points you should remember when you get a bad review:

1. You want to respond as quickly as possible so that others people are not able to read this angry review without your side of the story. But be cautious. Don’t respond in the heat of the moment or you may say something you don’t want out in the public.

2. Do your homework. Make sure you know your employees side of the situation before you craft a response.

3. Take responsibility for your part in the problem and offer a sincere apology. Even if the review is unjustified, be empathetic to the reviewer’s complaint. Let them know you understand their frustration and will help them with their issue. This shows others that you care about your customers’ opinions and feelings and will hopefully calm the anger of this particular reviewer.

4. Thank the reviewer for taking the time to bring this issue to your attention. Let them know you pride yourself on excellent customer service and appreciate the opportunity to make things right.

5. Don’t go into too much detail in your reply. Offer to take the conversation offline. You don’t want to start a debate with an irate customer on your wall of reviews, so offer to have to call or email to further discuss the issue.

If you’re dealing with an online troll, just walk away. That’s a fight you’ll never win. Anyone reading the review of a troll will know when someone is just being a bully compared to leaving a legitimate review.

 

With these tips and tricks, you have the know-how to get you on the right path to gain more reviews.

 

Marketing Tips – 5 Easy Ways to Use an Award to Market Your Dental Office

March 31st, 2018

Awards are an honor to receive, as well as a great way to boost the reputation of your business. Let’s look at how an award can help your business.

Awards are a form of “social proof”. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. By showing that your business is recognized for its quality, you will help ease the minds of potential customers. Other examples of social proof are testimonials, ratings, and celebrity endorsements.

The easiest way to find awards to apply for is to search online for industry-specific awards available in your city, state, or country. Small business awards often contain multiple categories in which you can nominate yourself. Magazines, newspapers, and websites love to run “Best of…” contests and issues. You can even check out mom blogs and parent groups for more award opportunities. Be sure to use your unique IDS themed office to get more attention when you apply for awards. Once you start winning you can promote yourself as an “award-winning dental office”. Here are some simple ways you can use an award to market your business.

 

1. Get it in the news.

Send a press release to your local paper to announce your accomplishment. Local news crews are always looking for fun feel-good stories and will likely be interested in your story, especially if you have a visually interesting IDS themed office. This will get your name out there in an organic way that’s less intrusive than traditional advertising. You can also post these news stories to your own social media, so it’s a win-win.

 

2. Announce it!

Announce your award on social media or add it to the cover image. Social media is a great place to get excited about an award. Post a photo of you and your staff cheering to make it more personal.

 

3. Put it on your website.

Add the words “Award-Winning” to your company bio or list the award with your patient testimonials.

 

4. Display your awards.

A printed banner, plaque, or even a sticker on your front door allows old and new customers to see your awards.

 

5. Add it to your marketing materials.

If it’s a big win, go one step further and add it to your printed collateral that goes out to clients and colleagues: at the bottom of your letterhead, in the corner of your reminder postcards, or under your logo as a tagline.

 

These are only a few ideas to get you thinking. Getting positive press for your unique office is easy once you get started. Good luck with your awards!

 


IDS is proud to accept the Alberta Business Awards – Marketing Award of Distinction.

The Alberta Business Awards of Distinction recognize businesses and organizations that have demonstrated outstanding achievement and contribution to their community while having developed business acumen & management practices to ensure long-term sustainability. To date, over 250 companies have been named Alberta Business Award of Distinction recipients. We are proud to count ourselves among that number.

Marketing Team Heads Victoria Mitchell and Micaela Blondin

 

Going the Distance for Office Theming – Working with a Business in Canada

February 28th, 2018

The IDS head office is aaall the way up north in Calgary, Canada. To some that can seem like a long way to do business, but with the technology available to us, and the right people managing your project, we have it figured out. The 300 offices we have already themed are proof of that.

We make use of the latest technology to make you feel like you are right here with us while we build your office theme. Through online meetings, phone calls, e-mails, and in-progress photos, we make sure we stay connected. We also have a full fabrication shop in South Florida.

Traditional sketches and designs begin every project so we can come up with a tangible design you can actually see. We create virtual 3D models for all our props to ensure that what you see is what you get. With these digital models of your theme, you can visualize your props before they are even sculpted.

We will guide you through every step of the office design so you feel connected and confident that the work we do matches your vision, regardless of distance.

“I felt like I really had a sense of what I was doing in my office. From the online meetings and the markups that explained everything from colors and foliage, to the 3D models of my characters, IDS really created a complete picture. I didn’t realize I was going to see my whole office before it was built. I was so excited to see every new email you sent.”

– Dr. Tim Verwest

In 2017 we completed our first UK office in London and in 2018 we will be theming a hospital in Saudia Arabia. Distance isn’t stopping us from theming all over the world!

If you’re still feeling nervous you can come and meet the IDS Team at trade shows including the AAPD Annual Session. We attend every year with samples of our products. We love meeting our clients in person too! You can check out our trade show schedule on the bottom of our contact page.

 

White Paper: Alleviating Patient Anxiety Through Office Theming

January 31st, 2018

ALLEVIATING PATIENT ANXIETY THROUGH OFFICE THEMING

 

  1. Blondin, B.Des.
    June 16th, 2016

ABSTRACT

 

Focuses on techniques for alleviating dental anxiety, fear, and phobias through positive interior support design and environmental distractions.

Reports of dental anxiety in up to 74% of children and adolescents imply that anxiety is a major concern in dental offices. Pediatric dental theming vastly improved patient experience by relieving anxiety, fear, and phobias from a young age. It is also possible to have a significant positive impact on the duration of a patient’s life, as well as future generations by halting the cycle of dental avoidance through office theming.

Highlights several support design techniques and delves into the reasons why theming in medical environments is so crucial to patient wellbeing.

 

ALLEVIATING PATIENT ANXIETY THROUGH OFFICE THEMING

 

Anxiety, by definition, is a “state of apprehension resulting from the anticipation of a threatening event or situation” (American Heritage Science Dictionary). Anxiety is differentiated from fear, as fear occurs in the presence of an observed threat, while anxiety requires no tangible manifestation. Anxiety may develop into a phobia; which is defined as a “persistent, abnormal, and irrational fear of a specific thing or situation that compels one to avoid it, despite the awareness and reassurance that it is not dangerous” (American Heritage Science Dictionary). Dental fear, anxiety, and phobias negatively affect patient care and can develop from an early age.

 

A cross-sectional study of 100 patients from the Pediatric Dentistry Clinic of the Federal University of Parana found that 74% of children and adolescents between experienced some form of dental anxiety based on the responses that were measured with the Corah’s Dental Anxiety Scale (DAS) and the Trait Anxiety Scale (TAS). This can be seen in Figure 1 on page 11 (Assunção et al., 31:175). Comparison studies such as the one carried out by Bedi, Sutcliffe, and Donnan; showed that the prevalence of severe dental anxiety in 6-7 year old children is higher than any other age group (Bedi, 2:17-24).

 

Dental anxiety, fear, and phobias have been shown to persist into adulthood that can potentially lead to dental avoidance in patients. A study at Jimma University Specialized Hospital showed that children with dental anxiety were found to have avoidance of dental treatment (Bezabih et al., 115-21). Avoidance is not strictly a childhood affliction. One study suggests that, in the US, more than 80% of the population fear dental treatment, and 20% avoid the dentist due to severe dental fear (Milgrom et al., 116: 641-7). When narrowed down specifically to adult patients, a study on the prevalence of dental fear and avoidance found that approximately 10% to 20% of the adult population in the western industrialized world report high dental anxiety; most also report this reaction as having developed in childhood (Gatchel, 118: 591-3).

 

It is exceptionally important to treat anxiety in the childhood stages of development not only for the sake of the child’s health but for the benefit of office revenue as well. Parents who experience anxiety are likely to pass on these traits to their children, regardless of if they intend to or not. A cross sectional study of patients at the Pediatric Dentistry Clinic of the Federal University of Panama found that dental anxiety scores were correlated among the adults and children, and associations were found between children’s trait anxiety and the dental and trait anxiety of their parents (Losso et al., 175).

 

There is a harmful cycle in which a child develops dental anxiety, fear, or a phobia and the anxiety persists into adulthood. Dental anxiety that the adult faces is then passed onto future children, who in turn develops their own dental related anxiety and begins the cycle anew. A model of the dental fear cycle can be found on page 11 (Figure 2, Armfield). A study on maternal dental anxiety found that children whose mothers exhibited a moderate or high level of dental anxiety had an increased likelihood of exhibiting cavities and tooth decay when compared to children whose mothers reported low dental anxiety (Goettems et al., 46:3-8). Consequently, dental avoidance influences the bottom line of a dental office and negatively impacts revenue due to missed appointments, cancellations, and difficulties with patient recall (Koohoot).

 

It is also important to note that aside from monetary loss there is often a cost in time and resources in dealing with a child who experiences dental anxiety, fear, or phobia. Anxious patients tend to overestimate pain and discomfort caused by dental treatment and may also postpone or miss appointments with negative consequences for their oral health and often having to incur more complex interventions, thereby entering a vicious cycle that tends to intensify anxiety with regard to treatment (Armfield et al.). As a result, the frequency of dental diseases and unpleasant dental experiences is greater among children with more anxious and uncooperative behavior in comparison to non-anxious children (Themessl-Huber et al., 20:83-101).

 

In terms of anxiety treatment there are countless medical and behavioral techniques that can be used on a patient-by-patent basis. However, in order to counteract anxiety on a broad scale, changes to the dental office environment can play a crucial part. There have been several investigations into the effects that the built environment has on patient health outcomes. This can be shown in long-term effects of healing, the mental health of the individual during the treatment, and even the mindset of the patient before arriving at the healthcare environment. There is suggestive evidence that aspects of the designed environment exert significant effects on clinical outcomes for patients (Rubin et al.).

 

Georgia Houston, a graduate of industrial design at the University of Calgary’s Faculty of Environmental Design, completed a master’s degree that focused on the significance of using design alternatives to promote a positive dental experience, as well as improve long-term dental health. “Design won’t eliminate procedures that are uncomfortable, but it can shape young patients’ perception of an experience which is paramount,” says Houston. “Through design we can help reduce anxiety before, during and after the dental office visit, while increasing the child’s sense of choice and control over the experience” (Obad).

 

The focus of many of these investigations and studies is what is known as ‘supportive design’. The term supportive refers to “environmental characteristics that support or facilitate coping and restoration with respect to the stress that accompanies illness and hospitalization” (Ulrich). Supportive design can come in many forms. From the color of paint on the walls to the texture of the flooring, every small aspect of a design plays a role in impacting the psychological state of the patient. Supportive design has become a key feature in dental construction and renovation.

 

An example of supportive design is found in dental theming. Theming refers specifically to “the use of an overarching theme in order to create a holistic and integrated spatial organization of a consumer venue” (Lukas). A prime example of dental theming by Imagination Dental Solutions is an office that is designed to look like a playful jungle or a calming underwater scene. A full supportive design environment often includes illustrated wall murals, fully three-dimensional sculpted characters, and interactive elements that match the overarching concept. There is an increasing demand for creative solutions to positively impact the mental and physical well being of patients and staff in medical environments.

 

The American Academy of Pediatric Dentistry (AAPD) released a reference manual for dentists in 1990 that has since been updated periodically to include new guidelines for managing patient behaviors in pediatric dental practices. Throughout the manual, they discuss the need for supportive design by way of a child-friendly reception area that can both provide a distraction and indicate that the staff has a genuine concern for young patients. They explain that these first impressions may influence future behaviors in patients (AAPD). In his journal on the Effects of Healthcare Environmental Design on Medical Outcomes, Roger Ulrich discusses the notion that humans react positively and pay attention to the following types of features or environmental-social content: comedy or laughter, caring or smiling human faces, music, companion animals, and nature such as trees, flowers, and water. Many themes that Imagination Dental Solutions creates include calming natural environments, waterfalls, and companion animals that give off a friendly and humorous vibe. An example of this would be a jungle-circus dental theme in which an illustrated wall mural is filled with friendly animals in humorous situations such as a snake being used as a tightrope, while the background highlights rounded plants and aquatic areas.

 

Dental theming is also a key component of positive distractions. Positive distractions refer a “subset of environmental-social conditions marked by a capacity to improve mood and effectively promote restoration from stress” (Ulrich). Traditionally, positive distraction has come in the form of asking a child to imagine a positive situation in their mind, count ceiling tiles, or even calculate arithmetic in their heads. Though all of these tactics help distract children to a degree, they only help if the child is able to concentrate, and they do not further supportive design or the environmental characteristics that make this form of design so successful.

 

Offering a tangible distraction can positively impact the medical experience, which is where dental theming plays a crucial role. Imagination Dental Solutions creates ‘I Spy Murals’ that encourage children to find characters and items throughout a large illustrated art piece. Giving a child a task such as searching through a wall mural to find hidden treasures can shift the focus away from the procedure at hand, while also supplying the aforementioned natural fauna and flora that human beings find comfort in. A large wall mural also provides positive distraction through bright colours that can improve mood through colour theory. A study on the positive influence of art in hospital environments found that the majority of patients reported positive emotional reactions to art depicting natural environments having scattered trees and/or non-turbulent water features (Carpman et al.). In his journal Stress Recovery during Exposure to Natural and Urban Environments, Ulrich notes that these particular nature scenes are quick to produce mood improvement and elicits beneficial physiological changes such as lower blood pressure and reduced heart rate (Ulrich, 201-230).

 

Recently, hospitals have begun testing on the use of positive distraction in pediatric environments, an action that can be mimicked in children’s dental clinics. The Children’s Hospital of Pittsburgh pioneered what they coined as ‘distraction rooms’. They included wall murals and characters to distract children from the action of taking a CT scan in order to lower fear and anxiety that caused many children to require sedation during treatment. The results of the distraction rooms led to a 97% reduction in sedation rates. After such an overwhelmingly positive change in patient mindset, the hospital has since constructed 28 more distraction rooms (Hilton). Offices that have created supportive design themes through Imagination Dental Solutions have found similar results. Dr. Tonya Triplett began with a single themed pediatric dental office in 2004. Since then, she has created three fully themed dental offices and reports that the themed environments have been responsible for bringing in thousands of new patients. Dr. Djuana Cartillar, who wished to bring the feel of Disney Land to her patients, reported that they expanded their practice after seeing the joy that supportive design brought to young patients (Mitchell, 43-44).

 

Dr. Barbara Sheller, DDR, MDS, the Chief of Pediatric Dentistry at Seattle Children’s Hospital explains that it is critical for a pediatric environment to provide warm, welcoming signals to reinforce patients and parents that they have come to the right place. The most important signals to soothe and satisfy social-emotional connections that influence childhood anxiety include: bright, upbeat colors, kid-targeted activities in the waiting room, and a sincerity of staff at the practice (Sheller).

 

In conclusion, dental anxiety, fear, and phobia have longstanding effects on children, however these negative experiences can be altered through support design, conscious choices in office décor, and positive distractions. These design considerations counteract anxiety on a broad scale to provide a positive experience through dental theming.

 

FIGURE 1 – Trait and dental anxiety frequency distribution among children, adolescents and their parents

FIGURE 2 – Dental Fear Cycle

Works Cited

American Academy of Pediatric Dentistry. Guideline on Behavior Guidance for the Pediatric Dental Patient. Chicago: American Academy of Pediatric Dentistry, 2005. Print.
The American Heritage Science Dictionary. Boston: Houghton Mifflin, 2005. Print.
Armfield, Jason M., Judy F. Stewart, and John A. Spencer. “The Vicious Cycle of Dental Fear: Exploring the Interplay between Oral Health, Service Utilization and Dental Fear.” BMC Oral Health 7.1 (2007): 2. Print.
Assunção, Cristianemeira, Estelamaris Losso, Roberto Andreatini, and José Vitornogara Borges De Menezes. “The Relationship between Dental Anxiety in Children, Adolescents and Their Parents at Dental Environment.” J Indian Soc Pedod Prev Dent Journal of Indian Society of Pedodontics and Preventive Dentistry 31.3 (2013): 175. Web.
Bedi, R., P. Sutcliffe, P. T. Donnan, and J. Mcconnachie. “The Prevalence of Dental Anxiety in a Group of 13- and 14-year-old Scottish Children.” International Journal of Paediatric Dentistry 2.1 (2009): 17-24. Web.
Bezabih, S., W. Fantaye, and M. Tesfaye. “Dental Anxiety: Prevalence and Associated Factors, among Children Who Visited Jimma University Specialized Hospital Dental Clinic.” Ethiop Med J Apr.51(2) (2013): 115-21. Print.
Carpman, Janet Reizenstein, Myron A. Grant, and Deborah A. Simmons. Design That Cares: Planning Health Facilities for Patients and Visitors. 2nd ed. Chicago: American Hospital, 1993. Print.
Gatchel, R.j. “The Prevalence of Dental Fear and Avoidance: Expanded Adult and Recent Adolescent Surveys.” The Journal of the American Dental Association 118.5 (1989): 591-93. Web.
Goettems, M.l., T.m. Ardenghi, A.r. Romano, F.f. Demarco, and D.d. Torriani. “Influence of Maternal Dental Anxiety on the Child’s Dental Caries Experience.” Caries Res Caries Research 46.1 (2012): 3-8. Web.
Hilton, Lesette. “Calming Kids’ Hospital Anxieties.” Contemporary Pediatrics. Modern Medicine Network, 1 June 2014. Web. 16 June 2016.
Kohoot, M. “Latest Innovation in Patient Dental Anxiety Reduction Now Available Fr.” PRWeb. N.p., 20 Mar. 2014. Web. 13 June 2016.
Lukas, Scott A. The Themed Space: Locating Culture, Nation, and Self. Lanham, MD: Lexington, 2007. Print.
Milgrom, Peter, Louis Fiset, Sandra Melnick, and Philip Weinstein. “The Prevalence and Practice Management Consequences of Dental Fear in a Major US City.” The Journal of the American Dental Association 116.6 (1988): 641-47. Web.
Mitchell, Victoria, and Micaela Blondin. From Imagination to Creation. Vol. 4. Calgary: Imagination Dental Solutions, 2016. Unpublished Print.
Obad, J. “EVDS Student Offers Emotion-based Design to Improve Children’s Experience at the Dental Office.” UCalgary. University of Calgary, 19 Dec. 2007. Web. 15 June 2016.
Rubin, Haya R., Amanda J. Owens, and Greta Golden. Status Report: An Investigation to Determine Whether the Built Environment Affects Patients’ Medical Outcomes. Martinez, CA: Center for Health Design, 1997. Print.
Sheller, Barbara. “The Power of Positivity in Managing Pediatric Patient and Parent Behavior.” Dental Economics. N.p., 22 Mar. 2016. Web. 16 June 2016.
Themessl-Huber, M., R. Freeman, G. Humphris, S. MacGillivray, and N. Terzi. “Empirical Evidence of the Relationship between Parental and Child Dental Fear: A Structured Review and Meta-analysis.” BDJ Br Dent J 208.8 (2010): 83-101. Print.
Ulrich, Roger S., Ph.D. “Evidence Based Environmental Design for Improving Medical Outcomes.” Building Research Information Knowledgebase. Texas A&M University, n.d. Web. 16 June 2016.
Ulrich, Roger S., Robert F. Simons, Barbara D. Losito, Evelyn Fiorito, Mark A. Miles, and Michael Zelson. “Stress Recovery during Exposure to Natural and Urban Environments.” Journal of Environmental Psychology 11.3 (1991): 201-30. Print. 

 

©2018 Imagination Dental Solutions | All Rights Reserved

For more information, please contact micaela@studioycreations.com

IDS Experts – Match Your Marketing Materials to Your Theme

October 30th, 2017

You already know you have an amazing office; now you need to make sure the world knows it. Marketing your practice is a key component to office promotion and having a marketing strategy is very important. Many of our clients need a bit of guidance when it comes to marketing, so here is a quick vocabulary lesson on Marketing 101.

 

LOGO
Your logo is a graphic mark, emblem, or symbol that you use to aid and promote instant public recognition. It is a simple, but eye-catching image that represents your practice. This page features logo examples for three different IDS themes.

IDENTITY
Your identity consists of the materials you use to market your company. These include your logo, mascots, business cards, email signatures, websites, social media, ads, employee uniforms, office theming, and radio jingle to name a few.

BRAND
Your brand is what people think and feel when they hear about your office – an emotional and psychological relationship between a company and consumers. Your brand is what helps dictate what your identity should look like, and what people should feel when they see marketing materials you have made.

 

Theming by IDS is more than an adventure for your patients; it is an invaluable marketing tool for your business. Your theme becomes part of your brand, which in turn influences your identity. From a giant exterior Landmark down to a logo on a business card, your marketing strategy helps get your practice in front of your patients.

LOGO
Start with your logo; the most important part of your identity. At IDS, our most popular option for logo design is to match your logo to your theme… literally! I like to use a prominent character from an office theme and turn it into a logo. A good identity is about consistency. A themed logo creates an instant connection between your printed identity and your physical office. It also helps differentiate your office from the competition by showcasing what makes your practice special.

Businesses that target children have two audiences to cater to when choosing a logo: the adults who make the purchase and the children who want the product or service. A successful logo design connects with both. Use a fun character with bright colors to appeal to children while using clear legible text aimed at the parents.

If you are an established practice with an existing logo that your patients recognize, you don’t want to lose that recognition. In order to update the look and bring consistency to your identity, you can consider adding theming or characters to your existing logo. Dr. Martin added his three new mascots to his existing “M” logo. He maintained his established recognition but gained a new identity as a fun practice for parents wanting an enjoyable dental office for their children.

IDENTITY
Now to look at the rest of your identity. When I create a marketing package for a dental client I like to include a logo design, business cards, referral pad, letterhead and an optional envelope. This is a great starter pack for creating your ‘look,’ which will help when you expand into flyers, magazine ads, and signs. Be consistent with your designs; use the same style of fonts, the same colors, and include your logo on everything. By keeping your graphics consistent your practice becomes more memorable and more likely to be at the front of potential clients’ minds.

 


An identity created by IDS for Smiling Seal featuring a logo design, referral pad, business cards, and letterhead.

 

BRAND
Once you have a consistent identity, your brand will begin to take shape. A quick search of reviews for our existing customers’ offices brings up the same words and phrases: “friendly”, “fun”, “exciting”. Theming gives people a reason to think and talk about you in a positive way. Office theming is the perfect way to boost your brand and get your patients talking.

You should also express your brand across all communication mediums. Print, web, and social media are integral tools for marketing your practice. Is your office all about fun? Post photos on your social media of your patients and staff posing with your props, wearing costumes, and participating in contests. Is your office focused on education? Include a themed education station in your office and hold workshops with at-risk children. Your brand and identity will shape the way you interact with the public.

The possibilities are endless. At IDS we give you the stepping-stones for creating a strong brand we know your patients will love.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.Victoria

Head of Marketing and Design
Bachelor of Applied Arts
Joined IDS in 2010