Posts Tagged ‘website’

Marketing Tips – How to Get Online Reviews (and Respond to Negative Ones)

October 15th, 2018

Reviews matter for small business, especially if you cater to the public. Online reviews bring the benefit of social proof, something we have talked about before. Social proof is the influence that the actions and attitudes of other people have on your own behavior and decisions. 91 percent of people regularly or occasionally read online reviews. 84 percent of people trust online reviews as much as the recommendation of a friend.

So we all know reviews are important, but how do you get them? Here are a few tips and tricks you can use to get ahead of the competition.
 

Claim Your Online Profiles

If you want to have control over your reviews, be sure to claim your online profiles. This means either setting up a profile or claiming the default listing created by review sites. Make sure you have a presence on Google, Facebook, Yelp, and any industry-specific sites where your business can get reviewed.

If you must begin small, begin with taking control of your Google Business Page. Google reviews are the most important type of review for a dentist. Unless being referred, the first place a parent is going to go to find a pediatric dentist or doctor is Google to search for dentists in their neighborhood. If there are a number of options in an area, they will begin looking at reviews. For a small business competing against similar establishments in the same area, Google reviews can often be an important tiebreaker.
 

Make it Easy for Your Customers to Review You

Add links to your review pages on your website. Include links with your email correspondence and any e-newsletters. Make it easy by making it accessible.
 

Offer Incentives

Now that you are ready to receive and respond to reviews, how do you get them? Begin by offering incentives. This is helpful especially when you are a new business and do not have a lot of reviews. Offer a $5 gift card to a local coffee shop if they leave a review. Or create a contest where every good review is an entry into a prize draw – make sure you announce the winner on a social media to create excitement.

 
Ask the Right People

When looking for reviews, ask the right people. If you have a referral program set up and are able to track referrers you have a great resource at your disposal. If someone refers someone to your office they are obviously happy with your services. Send them a thank you for the referral, a referral gift, and of course, a link to leave a review.

Once you encourage your customers to leave reviews, make sure their efforts are rewarded with a reply from your business. Reply to every good review with a thank you. And be ready to reply to every negative review as well.

 
Earn Your Reviews

If you want good reviews, then you’ll have to earn them. Have great services, a friendly staff, and an amazing themed office that makes their kids calm and happy! Our clients often have excellent reviews talking about the fun environment created by adding games and themed decor.

“The kids loved playing on the iPads on the wall and in the hot air balloon while we waited. Great experience!”
 
“We also love the play area-lots of things to do while the kids are waiting.”
 
“Super clean and decorated beautifully – it made the kids more excited to be there. Would recommend without hesitation.”
 
“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”

If your clients genuinely like your business, you’ll get the reviews you want.
 

What Happens When You Get a Bad Review?

The majority of review sites will not allow you to delete a bad review, so be prepared to deal with them and use them to your benefit. Handling a bad review in a professional manner can actually be just as helpful as a good review as it can show how you handle negative situations.

Also, consumers trust a 4.5 star review more than 5 stars as they feel an imperfect score to be more truthful and reflective of the business. 5 stars are just too good to be true.

But back to how to handle those reviews. Here’s a quick rundown of points you should remember when you get a bad review:

1. You want to respond as quickly as possible so that others people are not able to read this angry review without your side of the story. But be cautious. Don’t respond in the heat of the moment or you may say something you don’t want out in the public.

2. Do your homework. Make sure you know your employees side of the situation before you craft a response.

3. Take responsibility for your part in the problem and offer a sincere apology. Even if the review is unjustified, be empathetic to the reviewer’s complaint. Let them know you understand their frustration and will help them with their issue. This shows others that you care about your customers’ opinions and feelings and will hopefully calm the anger of this particular reviewer.

4. Thank the reviewer for taking the time to bring this issue to your attention. Let them know you pride yourself on excellent customer service and appreciate the opportunity to make things right.

5. Don’t go into too much detail in your reply. Offer to take the conversation offline. You don’t want to start a debate with an irate customer on your wall of reviews, so offer to have to call or email to further discuss the issue.

If you’re dealing with an online troll, just walk away. That’s a fight you’ll never win. Anyone reading the review of a troll will know when someone is just being a bully compared to leaving a legitimate review.

 

With these tips and tricks, you have the know-how to get you on the right path to gain more reviews.

 

IDS Experts – Match Your Marketing Materials to Your Theme

October 30th, 2017

You already know you have an amazing office; now you need to make sure the world knows it. Marketing your practice is a key component to office promotion and having a marketing strategy is very important. Many of our clients need a bit of guidance when it comes to marketing, so here is a quick vocabulary lesson on Marketing 101.

 

LOGO
Your logo is a graphic mark, emblem, or symbol that you use to aid and promote instant public recognition. It is a simple, but eye-catching image that represents your practice. This page features logo examples for three different IDS themes.

IDENTITY
Your identity consists of the materials you use to market your company. These include your logo, mascots, business cards, email signatures, websites, social media, ads, employee uniforms, office theming, and radio jingle to name a few.

BRAND
Your brand is what people think and feel when they hear about your office – an emotional and psychological relationship between a company and consumers. Your brand is what helps dictate what your identity should look like, and what people should feel when they see marketing materials you have made.

 

Theming by IDS is more than an adventure for your patients; it is an invaluable marketing tool for your business. Your theme becomes part of your brand, which in turn influences your identity. From a giant exterior Landmark down to a logo on a business card, your marketing strategy helps get your practice in front of your patients.

LOGO
Start with your logo; the most important part of your identity. At IDS, our most popular option for logo design is to match your logo to your theme… literally! I like to use a prominent character from an office theme and turn it into a logo. A good identity is about consistency. A themed logo creates an instant connection between your printed identity and your physical office. It also helps differentiate your office from the competition by showcasing what makes your practice special.

Businesses that target children have two audiences to cater to when choosing a logo: the adults who make the purchase and the children who want the product or service. A successful logo design connects with both. Use a fun character with bright colors to appeal to children while using clear legible text aimed at the parents.

If you are an established practice with an existing logo that your patients recognize, you don’t want to lose that recognition. In order to update the look and bring consistency to your identity, you can consider adding theming or characters to your existing logo. Dr. Martin added his three new mascots to his existing “M” logo. He maintained his established recognition but gained a new identity as a fun practice for parents wanting an enjoyable dental office for their children.

IDENTITY
Now to look at the rest of your identity. When I create a marketing package for a dental client I like to include a logo design, business cards, referral pad, letterhead and an optional envelope. This is a great starter pack for creating your ‘look,’ which will help when you expand into flyers, magazine ads, and signs. Be consistent with your designs; use the same style of fonts, the same colors, and include your logo on everything. By keeping your graphics consistent your practice becomes more memorable and more likely to be at the front of potential clients’ minds.

 


An identity created by IDS for Smiling Seal featuring a logo design, referral pad, business cards, and letterhead.

 

BRAND
Once you have a consistent identity, your brand will begin to take shape. A quick search of reviews for our existing customers’ offices brings up the same words and phrases: “friendly”, “fun”, “exciting”. Theming gives people a reason to think and talk about you in a positive way. Office theming is the perfect way to boost your brand and get your patients talking.

You should also express your brand across all communication mediums. Print, web, and social media are integral tools for marketing your practice. Is your office all about fun? Post photos on your social media of your patients and staff posing with your props, wearing costumes, and participating in contests. Is your office focused on education? Include a themed education station in your office and hold workshops with at-risk children. Your brand and identity will shape the way you interact with the public.

The possibilities are endless. At IDS we give you the stepping-stones for creating a strong brand we know your patients will love.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.Victoria

Head of Marketing and Design
Bachelor of Applied Arts
Joined IDS in 2010
 

Marketing Tips – Add a Cool Google Office Tour to Bring in New Business

June 30th, 2017

Technology is constantly evolving. In the past, patients were only able to view your dental office once they arrived at their appointment. With the improvement of cameras and the widespread influence of Google maps and images, it is easier than ever to let your patients step into your office without ever leaving the comfort of their own homes.

From Google:

When searching for businesses, consumers use mapping products 44% of the time. Listings with photos and a virtual tour are twice as likely to generate interest.

Google Street View photo shoots allow Google-certified photographers to create spherical images that are linked together through an easy-to-navigate interface. By clicking on the arrows on a virtual office tour, your potential patients are able to explore your whole office and get excited about the theming you’ve used throughout your practice.

Check out this safari office on google maps.

If you’re savvy you can use your own 360 photos to create office tours. Or you can hire the Google Street View team to come to your office to create a virtual tour for you.

First impressions are key to gaining new patients. By providing a beautiful and colorful virtual office tour to explore, you get the chance to grab the attention of potential clients from the very first look. Virtual office tours are easy to add to any website and adding business photos may correlate with a higher local search ranking.

Whether you have a small practice or several large ones, including a virtual office tour for your patients to explore is as obvious as brushing your teeth.
 

IDS Experts – The Importance of a Website for Promoting Your Dental Practice

March 30th, 2017

The yellow pages are a thing of the past. Having a website is an important, if not the most important, part of your marketing plan. Today, the majority of your potential clients are using the internet to find the services and products that they need. When someone is looking for a dentist, they are most likely to search online and pick from the results they find their.

Businesses that have a website are often judged to be more professional or legitimate than those that don’t. Moreover, a website is an additional opportunity to market your services to a wide audience and provide answers to questions and information about your practice.

For many, the cost of hiring a web professional has been noted as an obstacle to having a website. An online presence is becoming increasingly important for reaching your patients. The expense is quite small compared to the potential amount of lost business, so remember to make room in your marketing budget.

However, worse than not having a website is having a bad website. According to a study in 2015 by Adobe, 38% of people stop engaging with content if it is unattractive and 39% will stop engaging if your content takes too long to load. These are just two reasons why it is important to ensure that your website not only exists, but is also attractive and provides a positive user experience.

As IDS does not offer websites services for our clients, we encourage you to talk to our friends over at Smile Savvy for all your questions and concerns about building an effective website.

From our artists to our engineers, we pride ourselves on the level of expertise each team member brings to the projects we create. Our experts want to offer some insight into their work and offer professional advice to help your dental office reach its full potential.

Laura
Web Developer
Joined IDS in 2009
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Marketing Tips – How Theming Creates the Ultimate Brand for Your Business

March 1st, 2016

Creating an amazing brand is important. If you don’t know, branding is all of the ways you establish an image of your company in your customers’ eyes. It’s what they think about you when they hear your name. A consistent brand is important for your company’s image, for advertising, for generating new customers, and for the general perception of you and your work. A good brand helps people remember you and makes your practice stand out from the crowd. Today we are going to talk about how IDS theming reinforces your brand.

Branding is more than just making a logo; it is a way of presenting your business to the public and developing trust in your company. Your brand should help you build long-term relationships with customers; it needs to be bold in order to grab people’s attention and make you unforgettable.

Enriching your office with a custom theme that incorporates your logo or your existing characters and mascots is an excellent way to grab people’s attention. Adding murals or 3D elements to your waiting room, reception area, or treatment rooms, turns what can be a scary experience for children into a fun and welcoming atmosphere. Instead of nervous patients, you’ll have kids excited to go to the “fun” dentist or “the dentist with the elephant”.
 

Branding in Action!

These are real quotes from parents that we found on the Facebook pages of some of our theming clients:

“Makes coming to the dentist fun and something to look forward to!”

“It’s basically a theme park”

“Had a TON of eye candy for the kids (awesome decor and video game screens all over the place!)”

“The environment is very kid friendly and attract my little one’s attention immediately.”

“We also love the play area-lots of things to do while the kids are waiting”

“If you’re a kid and you need to go to the dentist, this is the place to go! The atmosphere is fun, friendly, and eases the anxiety of seeing a dentist!”

“I wish they attend adults too! My little girl loves to go here! Is like a magical place to go.”

“..it’s just the perfect place to bring your kids for dental visits”

“The Disneyland of dentists.”

“Feels like you are in a little amusement park”

“My son left the dentist with a huge smile, asking to come back again!!”

These sound like offices with a great brand! They’re fun! You want to take your child there. Children want to go! Theming not only soothes your patients, it makes you stand out! The more you stand out, the more memorable your brand is, and the more likely your patients are to refer your practice to others.
 

Creating Your Brand with IDS

The artists at IDS can help you design an office and a company identity that exemplifies your company vision. From fully immersive office themes, down to small details on business cards, IDS designers are able to unify your brand.

If you are in need of a logo we can design one for you or update your existing logo. We design letterheads, business cards, envelopes and appointment reminder postcards for your business. It’s the little details like this that add polish to your company’s public image.

To complete the package we have teamed up with Smile Savvy: a web design company that will incorporate the features of your theme and brand into a website to showcase your new office! We can work together to cover all the details from the domain name to social media marketing.

Don’t hesitate to chat with us about how theming can help your business brand. Call us for a free consultation at 1.888.884.4102. You can also email us at info@imaginationdental.com.